Cowen Hayden
Cowen Hayden is a site I have been working on, on and off for almost a year, so am very happy to see it finally go-live.
As well as the website, I have been required to develop the whole business identity. I was after something professional, calm & soft yet confident. The logo with the two circles came together quite quickly. The Official Cowen Hayden logo has a lighter reddish brown outer circle and a darker brown inside, But I have been keen not to stick too rigidly to this and allowing the logo to be used in other colours and overlaid with an image means it can be used more often - in situations where using the official colours just wouldn't be right. So ultimately I think flexibility around the logo adds to brand strength rather than weakening it.
I searched for many hours for the right font. The final choice isn't the cheapest font out there, but it's absolutely the right choice: Chalet from House Industries.
Cowen Hayden website is targeted at businesses. The colour scheme and feel of the site is subtle, erring towards warm, organic tones and hopefully has just enough twists in the layout to stop it becoming boring. The choice of images really play up to this, many of them are a very refreshing move away from plain corporate graphics.
