Cartwheel
Cartwheel is a business representing countryside and farm holidays in South West England. Their site is a hub for holidaymakers to visit to find information about the area and to get information on the number of members Cartwheel have with self catering, country cottages and farmhouse B&Bs available for booking.
The site is broke down between Counties in the South West, with areas dedicated to Cornwall, Devon, Somerset and Dorset. Each county has a unique colour theme for its area of the website for enhanced navigation and usability.
To continue doing their best to represent their members and to convert more visitors into bookings through the site, Cartwheel asked me to develop some designs to improve the look and usability of the web site. Consitency was an issue, so the changes were subtle. The colour pallete for each county has been toned down to be a more restrained, chalky tone of the original. Columns and other areas of text have been pulled together with use of background colours to give each page a warmer, more contained appearance.
The Advert Pages have had the accomodation details updated, so the information is presented at the very top of the page in a clearly contained area, so relevant information will be found more easily.
Since completing the design proofs for the new areas of the site, I have also created a number of other pages for Cartwheel’s new Green Tourism area.
