I've been trying to make updates here about quick tips for SEO. And I've not done so for quite a while, thus breaking the first rule of updating content regularly.
However, I have been publishing fairly regular articles on Mekonta on various other topics. And looking over the websites web stats for the past couple of months, it has highlighted a few things to be considered for any website and optimising its content for SEO.
There are 3 main areas on Mekonta that are regularly updated. Articles on Web Design, Articles on Ethical Living and the Wit & Wisdom of Matt Beckenham.
SEO is all about getting your website to the top of the list of search results for a particular keyword. As you might imagine there is a huge wealth of information on web design on the internet – and competing with all of this is extremely difficult. I do get visitors finding my site through general searches on web design that link through to one of my entries, but not many.
Ethical Living is more interesting. I've written articles on various topics and some get more interest than others. Two that have got a particularly good number of visits have been the ones on eco friendly double glazing, and that generally suggests that there are quite a lot of people doing research/web searches around those subjects - but actually not that many web pages available showing this information.
If you have a website selling a particular product or service and were seeing similar results of heavy traffic on certain terms – you'd have to identify if those terms were relevant to your website or not. If they not, then you need to put more focus onto adding content around the important keywords for your product or service. Or if they are important, you can identify this as an area within your business that is of particular interest to customers and really focus on maximising this interest.
Maximising this interest really means adding more content around those specific areas, getting more specific, using calls to action directly incorporating these phrases – cross linking between the related articles and really showing the site visitors that your website should be a source of reference for this type of information. Hopefully they'll also send links to these pages to friends and colleagues who have similar interests.
So the 3rd area on Mekonta, which is fairly recent, is the Wit & Wisdom of Matt Beckenham. It's a single page updated with a Matticism everyday. My primary goal with this page was just a resource to document Matt's quotes. A secondary target though was to get it listed at the top of Google for any search on Matt Beckenham.
The first part of achieving this is making sure his name is repeated multiple times through the page. The second part was linking back to the Wit & Wisdom of Matt Beckenham from other pages within the site, and to do this I've set each day's quote to appear in the footer of most pages on Mekonta. Plus, I’ve written an article or 2 specifically about the web pages. The result has been pretty good, with the Wit & Wisdom of Matt Beckenham appearing at first position for any Google search on his name within 2 weeks. Other terms that are more popular/more competitive will take longer and/or more work to move up the rankings but the basic principles remain.