Being Eco Friendly is becoming a more socially accepted position to take. However generally speaking only on a very superficial level. It's easy enough to switch to low energy light bulbs, catch the bus to work now and again or turn the TV off rather than leaving it on standby - but when it comes to allowing the temperature in the house or the office to drop by a few degrees and wear a jumper, or choosing not to fly, the environment is quickly forgotten.
And the difficulty I find when I'm having to defend myself for wanting to live a low impact lifestyle is that if I try and explain the potential impacts of climate change over future decades I sound like a scare-mongering maniac.
I want to reduce my carbon footprint because the implications of not keeping global warming as little over 1 degree as possible absolutely terrifies me. We're talking severe flooding, severe droughts (funnily enough not mutually exclusive), severe tropical storms, famine, displacement and, in general, massive disruptions to the quality of life we currently enjoy. But the average person can't/doesn't want to process this information and dismisses it as extremism.
Ironically, environmentalists are usually chastised as wanting to restrict living standards - in actual fact we are only campaigning for restraint so that we can reach sustainable levels of consumption and enjoy a higher quality of life for many many years - rather than burning through our wealth now and face the consequences in a decade or two.